Our client is one of the fastest-growing companies in America, and they are looking for a strong Ecommerce Site Merchandise Manager based in LA. Must live in LA since it's 3 days on-site and must come from a high-volume, well-known apparel company. No small companies or startups! The Role The Site Merchandising Manager will play a crucial role in driving the online merchandising strategy and influencing the way customers shop. Reporting to the Senior Director of E-Commerce, this role offers a unique opportunity to merge a love of product, data, and the customer experience at a high-growth e-commerce company. What You’ll Do Develop and execute seasonal, limited edition, and evergreen site merchandising initiatives. Build out product categorization, taxonomy, and navigation hierarchy to ensure a first-in-class shopping experience. Evaluate customer shopping paths and understand user behavior by cohort, product performance, and merchandising data to drive impact through strategic and innovative thinking. Set up, analyze, and optimize heatmapping and funnels to gain insights and take action based on user journeys and friction points. Establish KPIs and develop site merchandising dashboards to provide top-level insights to the leadership team. Optimize product recommendations and upsells on PDPs and in the cart to positively affect AOV. Analyze and own site search and collection filtration to enhance the shopping experience. Conduct A/B testing to gain insights that lead to increased conversion rates. Implement site personalization efforts based on customer segments and user groups. Own a holistic site merchandising strategy, led by data and centered on the customer experience.
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